New customers are what you strive to achieve to validate your business opportunity and to make money!
- Are you finding it difficult to get in front of more people?
- Are the people that you do getting in front of, not ‘hearing’, ‘understanding’ or ‘buying into’ what you have to offer?
- Is your business message unclear, meaning that your audience can’t make heads or tails of what you’re about?
Whichever of the three above questions apply to you, let’s take a look at simple yet effective (and low cost) ways to better engage with your audience.
- Harness the power of social media. Do a little research about how your target market are talking. How do they want you to communicate with them? Choose one or more social media platforms where your audience can engage with you. The art of success using social media is to gain a ‘buy in’. Your aim is not to sell. When people like what they see, and like what others like about you, they’ll be more inclined to buy from you. Unfamiliar with the platforms and how they can work for you? Ask for help and master one platform at a time (make sure your platform of choice works for you and your target audience)
- Create a LinkedIn profile. If you already have one, take a look at it and see how you can update/enhance your profile to keep it up to date. As LinkedIn is a professional networking platform, consider how you can make connections with your niche sector industry leaders or groups. Make use of the Groups – tip join and participate in groups where your target market are. What questions are they asking that you can answer? How can you educate, inform or challenge their thinking? Involvement on LinkedIn groups = getting noticed which can lead to building your customer base. Maintain your profile with consistent updates – this is a work in progress and your profile will evolve, change and grow as you and your business develop.
- Add a different dimension to your marketing – write a blog to share your perspective/expertise, without selling. Once again, your aim is to engage and develop a ‘buy in’. Record a podcast/vlog (video blog) instead of sharing a written blog post. Remember people engage in different ways – some of you are visual learners, while others prefer audio. Make your marketing accessible to all. Checkout Soundcloud for podcasting and create your own Youtube channel for vlogging.
- Network, network, network – online and offline. Keep talking, keep connecting and keep building relationships with people who support and lift you up, offer help and advice, and who can become your greatest advocates and, of course your potential customers.